WHO WE ARE

Real stories. Real writers. AI voices.

Dark Shade Records is a digital record label. We use AI to create the music, but everything that matters in our songs comes from real people. The lyrics, the songwriting and the real-life stories behind every track come from real writers who lived them.

AI is our tool, not our artist. It helps bring a writer's story and music to life.

A lot of people have real talent as writers but can't sing or perform. Dark Shade gives them a way to get that creativity out into the world, so their stories get heard instead of sitting in a notebook.

OUR ARTISTS

Every Dark Shade artist is an AI artist: a persona created by Dark Shade founder Russell Ensley. The voices and music are made with AI. The lyrics and the real-life stories behind them come from real people. No Dark Shade artist is a real performer. Each one stands for the real people working behind the scenes, and we want you to know that up front, so nobody gets the wrong idea about who is singing.

The Dark Shade AI artists:

Afro Queen · Alexis Rochelle · B Black · Big Party · Bright Eyes · D Right · J Latunja · Jeh Jeh · Juno Flux · Phil · Queen · Roe Ens (Russell Ensley's personal AI persona) · She · Sunny South · Young Jack Mack

Good music is good music, no matter how it reaches your ears. Every Dark Shade song started with somebody's real life.